Domain Authority (DA) is an algorithmic-based metric that predicts the ease at which a website will rank in the search results. Moz’s algorithm applies a DA of one to 100 to each website. 

Websites that tend to rank higher in the search results have a higher DA than their low-ranking counterparts. Domain authority is the most accurate representation of the search results landscape and a key to understanding why certain websites rank higher than others.

At Innov8, we improve your website’s Domain Authority by backlinking it to other reputable websites with much higher DA – DA40+, DA50+, DA80+ etc. It is part of our Off-Page SEO services.

Search rankings can make or break your business.

With Google making such regular and extensive changes to its algorithm, it’s hard for companies to keep on top of ever-changing best practices and how this affects their strategy. One has to continually innovate and find ways to stay ahead of competition. Our innovative SEO consultants ‘set the scene’ for an effective, strategic approach to ensure you’re ranking for the most valuable keyword opportunities for your business, to help capture and convert critical leads.

Here are some of the key SEO tasks that you should consider:

• Focus on Structured Data
• Improve Domain Authority and Add and Monitor Backlinks
• Create Skyscraper Content
• Optimize Your Mobile Pages and Landing Pages 
• Use Infographics

The Innov8 team will conduct and audit and use the findings to devise, develop, and deliver a strategy. It includes the following:

• Marketplace analysis & opportunities Marketplace analysis & opportunities
• Keyword mapping & content recommendations Keyword mapping
• Website updates e.g. hosting, structure, user experience Structure & user experience updates
• Outreach to secure contextual, quality backlinks.
• Social media advice & management  
• Adaptive approach, aligned with results

SEO can be a daunting and complicated affair for those of you new to the industry. Fear not, however, for the Innov8 team has been doing it since before SEO had an official industry name. And we have found tried and tested processes that have stood the test of time.

• Proven track record of positive ROI
• Unrivaled SEO Expert service for both large and small business
• Over 25 years of in-depth experience
• Excellent personalized customer service
• In-depth reporting
• Winning SEO campaign optimization strategies
• We can help get you the results you are looking for

Reliable Hosting - All Innov8 websites are hosted on Amazon Web Services (AWS), one of the industry’s most trusted and secure cloud-based solutions. There is no limit to bandwidth or storage. SSL certificates are included with every Innov8 responsive website.

A Content Delivery Network (CDN) refers to a geographically distributed group of servers which work together to provide fast delivery of Internet content. 

Web page sizes are growing rapidly as the internet gets faster and media becomes more and more part of our daily lives. A CDN helps minimize delays in loading web page content by reducing the physical distance between the server and the user. This helps users around the world view the same high-quality content without slow loading times.

At Innov8, we use CDN to improve performance of your website and its content. Needless to say, it helps with your SEO, which in turn improves your bottom line.

The GDPR legislation came into effect in May 2018. It’s designed to ensure that only relevant data is collected, that data is processed fairly and securely, and that data is not kept longer than necessary. GDPR laws cover everyone about whom you keep personal data, including clients, members, customers, donors and staff.

Users must provide clear consent and if checkboxes are used, they must be manually checked by users. Consent forms should be clear and explain the data that is collected and how it is used in easy-to-understand language.

At Innov8, we serve clients across the globe, include Europe. We are very familiar with GDPR guidelines and we help both European and non-European companies comply with GDPR on their websites.

The explosive growth in the use of mobile devices has resulted in a drastic change in the way websites are designed. People are increasingly using smart phones, iPhones, iPads, and tablets to access the Internet, resulting in a reduced demand for traditional desktop computers.

Responsive web design provides users with an optimal browsing experience, with no exceptions. Regardless of whether your visitors are using a desktop or laptop computer, tablet or smartphone, a responsive website adjusts automatically to their device’s screen size without compromising its aesthetics or performance.

With a responsive website, you eliminate the need to have multiple websites and codes to accommodate different computers, tablets, and smartphones. You don’t lose resolution on a large screen because you’ve used images suited to mobile devices.

At Innov8, Responsive Web Design is central to our designs, creating you a stunning website that reflects your brand and an experience that makes them want to come back again and again.

Progressive Web Apps (PWA) are web-based, online applications with the characteristics of native apps for mobile devices. Their main strength lies in the ability to start up a website on a mobile device in a way that imitates running an app installed natively on the device. PWA applications often work almost identically to those installed from an app store. 

A well-designed PWA works four times faster than other mobile sites and helps to speed up the purchase process by letting you buy the product in just a few clicks, so customers are always involved.

Progressive web application is projected to have a major impact on conversion rates in mobile devices.

PWAs provide a set of unique characteristics that make them very appealing to big and small business such as:

• Responsiveness: working on devices of any form factor
• Connectivity independent: working on-or offline
• Discoverability: search engines can find them
• Native look and feel: offers a native-like experience without duplicating the development effort to run on different operating systems and platforms

At Innov8, we include Progressive Web Apps for every Web Design project.